Dramatic innovation is the cornerstone of change in this industry. We see it all the time in faucets that are voice activated and whole walls that become an open window. What causes builders to seek out dramatic innovation? What is going to be the next big thing? While we cannot say for sure what you will be inspired to bring to the market, what we can tell you is WHY you should be the one to bring the next big thing. See how implementing a small change can create abnormally high sales rates and create a place to live that is reflected in resale values for over 40 years.