33 Guiding Principles & Strategies
The planning, development and marketing of communities in the 21st century requires an expanded palette of principles and strategies to address people's changing wants and needs. 33 Guiding Principles and Strategies are provided to assist the landowner, developer, builder, community, public sector, and other stakeholders in creating a shared vision to provide meaningful and special places for the future.
1. Vision, Visionary Leadership and Purpose
2. Market Driven Strategic Planning and Positioning
3. Market Segmentation and Product Diversification
4. Absorption and Market Share
5. Land and Net Present Value Optimization
6. Consumer and Customer Orientation
7. Lifestyle and Life Stage Targeting
8. Community/Village/Neighborhood Framework and Hierarchy
9. Village-/Amenity-Focused Planning and Phasing
10. Vision Presentations, Design Guidelines and Development Codes
11. Shared Vision of Strategic Alliance Partners and Organizational Effectiveness
12. Health and Wellness
13. Education and Lifelong Learning
14. Social Infrastructure and Soft Programming
15. Community Governance
16. Safety and Security
17. Information and Telecommunications Technology
18. Environmental Sensitivity, Sustainable Development and Smart Growth
19. Green and Sustainable Building
20. Cultural Diversity, Religious Choice and the Arts
21. Sense of Place, People Gathering Places and Walkability
22. Visually Enhanced and Aesthetically Pleasing Environments/Vitruvius
23. Neighborhood Diversity - A New Urbanism/Suburban Eclectic
24. Blend of the Natural and Man-Made Environments
25. Developer/Builder Relationships and Land Transactions
26. Affordable Housing
27. Integration of Complementary Land Uses and Transportation
28. Economic Development, Jobs/Housing Balance, and Employment
29. Economic Viability for all Stakeholders
30. Critical Mass Marketing and Merchandising
31. Community Developer as Grand Conductor
32. Choices for Quality of Life Enrichment
33. Community Life Cycle Plan and Strategy
