Market Driven Strategic Planning

The work undertaken by Martin & Associates is based on a Market Driven Strategic Planning process.  The Six Phases in this process are as follows:

Six Phases in the Market Driven Strategic Planning Process

1. Research, Information, Analysis, Knowledge, Understanding and Ideas

2. Identify Market, Business, Product and Service Opportunities

3. Design the Market Driven Strategic Planning Process and Form the Team

4. Create the Concepts, Strategies and Plans to Invent the Future with Leadership, Vision, Creativity, Innovation and Organizational Effectiveness

5. Undertake Pre-Development, Project Verification and Value Engineering Work

6. Obtain Approvals and Implement the Plans and Programs

Phase 1: Research, Information, Analysis, Knowledge, Understanding and Ideas

Site Analysis and Physical Inventory
Background, Environmental Scan and Situational Assessment
Opportunities and Constraints Analysis
Market Research and Analysis/Six Components
Trends Research and Analysis
Economic Research and Demographic Analysis
Competitive Research and Analysis
Consumer Research and Psychographics
Product, Pricing and Program Research and Analysis
Company/Culture Research and Analysis
Values, Purpose, Vision and Mission
Objectives and Goals

Phase 2 Identify Market, Product and Service Opportunities

Market Opportunities and Potential Target Markets
Market Segmentation and Product Diversification
Market Demand and Market Share Objectives
Definition of Customers and Consumers
Partnering Concepts and Strategic Alliances
Conclusions and Recommendations Regarding Market and Product Opportunities

Phase 3 Design the Market Driven Strategic Planning Process & Form the Team

Team Building and Trust
Enabling Creativity and Innovation
Leadership and Management of the Process
Hierarchy of Plans and Format for Reports and Presentations
Work Management, Review and Approval Process
The Budget and Pre-Development Schedule

Phase 4

Create the Concepts, Strategies and Plans to Invent the Future with Leadership, Creativity, Vision, Innovation and Organizational Effectiveness
Framework of Thirty-Three (33) Guiding Principles and Strategies/White Papers
Community/Neighborhood Planning Concepts and Themes
Lifestyle and Life Stage Opportunity Concepts, Strategy Plans and Graphics
Community Outreach Program Entitlement Strategies and Plans
Vision Book and Design Guidelines
Community Governance and Soft Infrastructure/Social Design
Product Concepts, Product Allocation Matrix and Product Strategy Recommendations
Market Positioning and Merchandising Strategies and Plans
Market Opportunity Plans – Residential and Other
Development Phasing Strategy and Sequence of Market Entry
Projections and Absorption Estimates
Preliminary Development Pro Forma
Land Acquisition/Disposition Strategy and Plans
Neighborhood Builder Program and Plans
Land Deal and Land Sale Strategy and Plans

Phase 5

Undertake Pre-Development, Project Verification & Value Engineering Work
Scheduling and Project Management
Development Impact Analysis
Land Development and Infrastructure Phasing Plans
Financial and Feasibility Analysis/Model/Plan
Preliminary Strategies and Implementation Plans
Capital Resource Allocation and Financing Plans
Process and Procedure for Forwarding the Work

Phase 6

Obtain Approvals and Implement the Plans and Programs
Organizational Strategies, Plans and Effectiveness
Leadership and Management Decision Process
Management Review/Project and Financial Books
The Business Plan – Tactical Implementing Action Plans
Communications and Presentations to Stakeholders and Stockholders