Martin & Associates Company Vision
We are dedicated to assisting those who create, plan, design, develop, market and manage communities and neighborhoods by providing visioning, strategic thinking, market positioning and implementing action plans through research, analysis, consultation and partnering. We utilize thirty-three value-based Guiding Principles and Strategies and implement a Market Driven Strategic Planning Process to create a Shared Vision for Communities of the 21st Century. We desire to create superior communities which enable others to choose paths that can enrich the quality of their lives. We are committed to building client and partnership relationships with care and respect to foster trust and harmony in a creative environment where team members realize their visions, fulfill individual and shared goals and optimize land values, profits and sales absorption.
John Martin’s career is balanced with experience in Market Research, Community Planning, Neighborhood and Residential Product Design, Land Development, Homebuilding, Marketing, and Sales. He provided leadership in the Strategic Planning, Product Design, and Marketing of the Mission Viejo community in the 1960s and 1970s, Irvine Company communities on the Irvine Ranch in Central Orange County, California in the 1970s and 1980s, and the Valencia community in north Los Angeles County in the 1990s. He also spent 15 years as an entrepreneurial developer and builder.
In 1970, John was the first recipient of the Tipton award for Marketing Excellence in Southern California. He was recognized as a Legend of Residential Marketing by the National Association of Home Builders (NAHB) and Builder Magazine, at the NAHB convention in Houston in 1997. In June 2008, he was inducted into the California Building Industry Association (CBIA) Hall of Fame at the Pacific Coast Builder’s Conference in San Francisco.
John is a frequent speaker at the Urban Land Institute, Pacific Coast Builders Conference, American Planning Association, and Building Industry Association meetings and conferences. He has lectured in Urban Planning and Real Estate Development courses at Cornell, UCLA, UCI, USC and Chapman on Market Driven Strategic Planning, Residential Real Estate, Trends and Concepts in Community Planning and Neighborhood Design, and 33 Guiding Principles and Strategies for Creating Future Communities. He was featured in Professional Builder Magazine on these Principles and Strategies and to provide inspiration and direction for creating future communities and projects, he published a Book entitled Hope, Vision & Value Creation based on Lessons Learned in Housing Cycles, Community Development and Residential Design which provides direction for Creating Future Communities and Projects.
In 2010, 2011, and 2012 John teamed with the Urban Land Institute to present a 30-hour Leadership Program on the Planning, Development, and Marketing of Planned Communities and Urban Infill Projects. This course will be presented again in the Spring, 2013. Professional Builder Magazine featured John in the July 2012 issue that posed the question – “Can Design Innovation Jump Start the Housing Industry?”
Martin & Associates, LLC, a Consulting and Advisory Services Firm, specializes in Visionary and Strategic Planning, Market Positioning, and Residential Product Programming in communities and projects of all scales. The idea is to start with people's wants and needs and assist land owners, community developers, home builders and the public sector in creating desirable communities, neighborhoods and residential housing which enhance quality of life while optimizing land values and sales absorption. John is a strategic thinker as well as a tactical implementer, and believes we can invent the future with Vision, Leadership, Creativity, Innovation, and Organizational Effectiveness. Martin & Associates work in Northern, Central and Southern California, Colorado, Nevada, Texas, Utah, Florida, Hawaii, and Arizona.
Management and Market Consultant to Land Owners, Community Developers and Home Builders. (1996 to present)
Senior Vice President of Residential Real Estate and Strategic Planning for Newhall Land, Owners and Developers of the Valencia Community in North Los Angeles County. (1991-1996)
Corporate Vice President for Marketing at the Irvine Company, Owners and Developers of Multiple Communities and Villages on the Irvine Ranch. (1986-1990)
Land Developer and Homebuilder as Division President and Owner. (1972-1985)
Marketing and Sales Vice President for the Mission Viejo Company, Developer of the 30,000 home Mission Viejo Community. (1968-1972)
Marketing and Sales Vice President for Homebuilders John Lusk, William Lyon, and J.M. Peters, with Research and Product Design Responsibilities.
PRESENTATIONS, SPEECHES AND LECTURES
Industry Conferences/Meetings and University Real Estate and Urban Planning Courses including;
Urban Land Institute (ULI), Building Industry Association (BIA), National Association of Home Builders (NAHB), Sales and Marketing Council (SMC), 50+ Housing Council, American Planning Associations (APA, CCAPA), Pacific Coast Builders Conference (PCBC), UCLA, USC, UCI, Chapman, Cornell.
Creator, Coordinator, Moderator, and Speaker for a 30-hour, 10-week ULI Orange County/Inland Empire Leadership Program on the Planning, Development, Marketing, and Management of Planned Communities and Urban Infill Projects, Fall 2010, Spring 2011, Winter 2012, and Fall 2014.
HONORS AND ACCOMPLISHMENTS
1970 – First recipient of Tipton Award for Marketing Excellence in Southern California
1997 – Legend of Residential Marketing, National Association of Home Builders
2008 – Inducted into the California Building Industry Association Hall of Fame
2009 – PCBC “Imagining the Future” Grand Award – Creating Multigenerational Living Environments
2010 – Legend Award, ULI Community Development Council Spring Meeting, Boston
2011 – Provided Research and Trends Analysis that helped launch Lennar’s Next Gen Product
2012 – Featured in Professional Builder Magazine, July 2012, Design Innovation Issue
2013 – Keynote Speaker at PCBC Design Trends Forum, 50 Years of Gold Nugget Awards
Present 12 Session Strategic Vision Webinar Series on Innovation in Community Planning and Residential Design
2014 – Speaker on PCBC Panel – What’s Working, What’s Not, What’s Next?
BOOKS AND PUBLICATIONS
Hope, Vision, and Value Creation, based on Lessons Learned in Housing Cycles, Community Development, and Residential Design.
Stories and Case Studies on Innovative Planned Communities and Residential Projects.
Major Accomplishments and Career Highlights (1964-2014)
2013 Speaker at ULI Fall Meeting on Creating Homes for Multi-Generations.
2012 Featured in the Design Innovation Issue of Professional Builder Magazine.
2011 Partnered with Urban Land Institute OC/IE to create/present a 30-hour Leadership Program on the Planning, Development, and Marketing of Planned Communities and Urban Infill Projects, Fall 2010, Spring 2011, and Winter 2012.
2010 Honored as a Legend by the Urban Land Institute Community Development Council Spring Meeting, Boston.
2009 Created Gen M 2345 Process for Opportunity Creation in a Down Market – Won a Gold Nugget Grand Award for the Multi Generation Concept at the Pacific Coast Builders Conference, June 2009 Published Book on Hope, Vision and Value Creation -- based on Lessons Learned in Housing Cycles, Community Development and Residential Design.
2008 Inducted into the California Building Industry Association (CBIA) Hall of Fame at the Pacific Coast Builders Conference (PCBC) in San Francisco, June 2008.
1996-2012 Market Research, Strategic Planning and Product Positioning of Master Planned and Active Adult Communities, Large-Scale Developments and individual projects for Pacific Bay Properties/Ford Motor Company, Lennar Communities (Southern, Northern and Sacramento, California Divisions), Lennar Homes, Greenpark Holdings, Pulte Homes, Shea AAC Communities, Forest City Development Company, Estate of James Campbell, RM Development Associates (Partners-Tejon Ranch Company, Pardee Homes, Standard Pacific, Lewis Operating Company), Castle & Cooke Homes Hawaii, Alexander and Baldwin, Schuler Homes/Hawaii, Rivermark (Partners-Lennar, Shea, Centex), Taylor Woodrow Homes, Newhall Land, Valencia Company, Riverside County Advisory Council, Kennecott Development Company, John Laing Homes, Laing Luxury Homes, Bigelow-Silkwood/Friant Ranch, The Irvine Company, Sares-Regis Group, Collier Enterprises, The Bonita Bay Group, Levitt Corporation, Core Communities, Standard Pacific Corporation, Walsh Ranch, Kiley Ranch, Palamanui/Hawaii, City of Santa Clarita, Lake Nona Properties, The New Home Company, Carmel Partners/UC Davis, ULI OC/IE.
1997 Recognized as a Legend of Residential Marketing by the National Sales and Marketing Council, Members of the Institute of Residential Marketing (MIRM) and Builder Magazine at the January 1997 NAHB National Convention in Houston.
1995-2008 Lecturer in the USC, UCI, UCLA, Cornell University Schools of Urban Planning, Development, Real Estate and Management on Market Driven Strategic Planning, 33 Guiding Principles for Communities of the 21st Century and Trends in Neighborhood Design. Speaker on these and other subjects at conferences and seminars of Urban Land Institute, Pacific Coast Builders Conference, National Association of Home Builders, Building Industry Association, American Planning Association
1991-1996 During recession in Los Angeles County at Newhall Land/Valencia Company:
Increased market share of Los Angeles County from 1% in 1991 to 12% in 1994.
Increased market share of Santa Clarita Valley from 14% in 1991 to 58% in 1994.
Increased sales absorption in 1996 to highest level in seven years.
Increased contribution to net income per acre by three times between 1992 and 1994.
1987-1988 Two trips to Europe sponsored by the Irvine Company and RGC to study Mediterranean Coastal Hillside Developments and Urban Places.
1987 Through market segmentation, product innovation and builder relationships during an improving market in the second half of the 1980’s, more than doubled Irvine Company land values
1985 Repositioned residential products, reoriented marketing and sales programs, improved profitability and increased sales absorption on 20 J.M. Peters Company projects in four Southern California counties.
1976 Owner of land development and home building company. Managed land acquisition, planning, entitlement, land development, product design, financing, production, marketing and sales for ten years.
1972 As Division President created a decentralized housing operation from inception and managed all functions including land acquisition, site development, home building, financing, marketing and sales.
1971 Recipient of the first annual Max C. Tipton Award for Marketing Excellence in So. California.
1970 Conducted research and coordinated product design for Madrid Homes, the best selling project in the 30-year history of the Mission Viejo Company (over 2700 units sold in 10 years). Recommended the Mission Viejo Lake amenity in 1971 which was developed in 1976.
1966 Conducted research and coordinated product design for California Classics, an affordable housing program by the Lyon Company that sold over 4,000 units statewide.
1964 Conducted the market study for the Mission Viejo Community, and Mission Viejo Company President Donald Bren. Provided the design criteria for La Paz Homes, the first company built housing program. The community grew to 30,000 units and 90,000 people in 30 years.